DIRT RAG named Presenting Sponsor of Kenda BikeFest-
Magazine Influencing Fest Culture on and off the Bike.

HANCOCK, MA (May 8, 2008) – Organizers of the 2008 Kenda Bicycle Fest have great sponsors, thousands of attendees, dozens of exhibitors, and a solid history of producing one of the best cycling festivals in America.

But they needed the right media partner. The plucky, independent magazine Dirt Rag fit the bill. “Our festival has a fun, Eastern heritage,” said Bruce Fina, one of the festival’s founders. “And Dirt Rag has been there for more than 12 years. It’s a great fit.”

The LUNA Chix Return to the Kenda BikeFest, presented by Dirt Rag! 
Alison Dunlap and Jimena Florit headline the encore visit to the Berkshires!

May 5th, 2008 (Hancock, MA) -  The snow is scarcely off the ground in western Massachusetts but already the pro rider roster for this summer’s 14th annual mountain bike festival - The Kenda BikeFest, presented by Dirt Rag-  is heating up with the addition of the LUNA Chix  including both Alison Dunlap and Jimena Florit.

The Kenda BikeFest, presented by Dirt Rag is excited to announce the addtion of the indie rock jam band, The Few to the Saturday night entertainment line-up for this year's Festival.

"The Few" citing The Allman Brothers, the Band, Bob Dylan, Tom Petty and Jack Johnson among their musical influences are excited to be playing this year's Fest.  Members Zeke Panitz and Kevin MacKenzie met while studying at the Berklee College of Music and started writing songs together.  Soon fellow Berklee grad Jaime Rioux was added to give the band its sweet three part harmony and then Shaemus Shepard - a local from right down the road in North Adams - was added on drums. Kevin says, "We are a band that loves to keep it real. Our music is honest, sincere, and to the point, but also really fun and catchy. We're exicted about the Festival, it'll be the perfect crowd for our style - which I guess if I had to describe it would be 'Funky like an old pair of gym socks!"

You can read more about The Few in the upcoming June issue of Limelight Magazine or on their MySpace page at http://www.myspace.com/thefewgroup.  Or check out their newly release EP Morning Static.

Registration Opens for Kenda BikeFest, presented by Dirt Rag
Event Returns to Berkshires for 14th Edition

HANCOCK, Mass. (February 21, 2008) – Hope springs eternal. For those lamenting the doldrums of winter, there is good news. Registration for New England’s largest bike festival is open. For those looking for a true jump on the season, special early-bird pricing is in effect until March 31st.

“It’s as much a sign of springtime as ‘pitchers and catchers reporting,’” said Bruce Fina, founder of the Festival, now in its 14th year. The event will be held July 25-27 at the Apple Tree Hill Organic Farm, located in the heart of the Berkshire Mountains.  

The Kenda BikeFest, presented by Dirt Rag is now accepting registration for this famous July bicycling rendezvous in the Berkshires via www.bikereg.com. The event’s revamped web site, www.bicyclefest.com is also active.

Each summer the Kenda BikeFest, presented by Dirt Rag sees thousands of cyclists turn out for camping, music, activities and, of course, cycling. “Once you’re in, the entire venue becomes a car-free venue, which makes it a friendly, fun and safe environment for families with kids of all ages,” said Fina. “We’ve watched kids grow up with this festival as their summer highlight. This is what makes this event so unique.  People that were coming here as young, single adults are returning with the next generation of cyclists who've come to know this Festival as part of their family's summer tradition as much as other families look forward to their annual beach pilgrimage."  

Founded as a mountain bike festival in 1995, the Kenda Bike Fest Presented by Dirt Rag, has embraced every facet of bicycling. While the centerpiece of the experience remains the network of world-famous cross country trails, the event also offers a consumer cycling Expo which provides Fest attendees the option to demo the latest in bikes and gear from their favorite brands in a real-world setting, celebrity guest pro athletes, activities, skinny-tire rides on some of New England’s most picturesque roads, and lift-service for both x-country and downhill riders at nearby Jiminy Peak.  

ABOUT THE KENDA Bike Fest, presented by DIRT RAG.
The 14th annual Kenda Bike Fest, presented by DIRT RAG will be held July 25th-27th, 2008 Set in the beautiful Berkshire Mountains, this non-competitive cycling festival offers three days of camping and outdoor activities for cyclists of all ages, skill levels and styles. The Festival also features live music and entertainment nightly. For more information visit www.bicyclefest.com.
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Kenda USA Announces New Title Sponsorship of Bike Festival –
Kenda and DIRT RAG Take over PedrosFest

October 3rd, 2007 (Hancock, MA) – Kenda USA and the owners of the annual mountain bike festival formerly known as PedrosFest announce the creation of their new partnership.  Kenda USA will become the new Title Sponsor of the event - to be known as the Kenda Bicycle Fest, presented by DIRT RAG.

“The Festival has a long tradition of bringing the riders, the industry and the media together for one of the most truly unique events on the annual cycling calendar.  We are thrilled to announce our new partnerships with Kenda and with DIRT RAG.  They ensure that the Festival will continues to bring all of the cycling communities together for this one great weekend in the Berkshires for many years to come.” said Festival director, Joan Hanscom. 

Jim Wannamaker of Kenda added, “Kenda is thrilled to be taking on the role of Title Sponsor. We are invigorated by it.  Kenda plans to really step up its presence by bringing new partnerships, activities and athletes to the event - while keeping the great grassroots feeling that has always made this event so special throughout it’s history.  We see great value in the property and are looking forward to playing an active role in it’s growth.”

The new Kenda Bicycle Fest, presented by DIRT RAG is scheduled to take place at the Apple Tree Hill Organic Farm in Hancock, MA on July 25th - 27th, 2008 one week following the National Mountain Bike Championship in Mount Snow, VT.